Rachel Carr is a dynamic leasing and marketing professional with a proven track record in community development, strategic outreach, and brand building. With a background in psychology from the University of Southern California—where she graduated with a 3.82 GPA—Rachel brings a unique understanding of human behavior and cross-cultural communication to her role.

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As Leasing & Marketing Manager, Rachel leverages her expertise in social media management, digital marketing, and content creation to drive leasing success across Vitra Housing's USC portfolio. Her experience growing a travel-related Instagram account from zero to over 100,000 followers in just five months demonstrates her ability to build engaged audiences and execute effective marketing strategies. Prior roles, including her work with USC Civic Engagement and as a Program Director leading a 20-person competitive team, have honed her skills in relationship building, event coordination, and clear communication with diverse stakeholders.

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Rachel excels at connecting with prospective and current residents through warm, authentic interactions—whether giving property tours, crafting marketing materials, or fostering community through resident events. Her combination of research skills, attention to detail, and genuine enthusiasm for helping others makes her an invaluable asset in maintaining high occupancy and delivering exceptional resident experiences.

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When she's not helping students find their perfect home, Rachel can be found sharing travel adventures with her 100k+ Instagram community and staying connected with her fellow USC Trojan Marching Band alumni.